Kanye West - Champion Video

This is by far Kanye West’s best video to date. I really loved the ‘Good Life’ clip, but that was just basically the hip hop video version of Justice’s D.A.N.C.E clip - pure biting. That isnt to discredit Kanye for the job they did on that music video, but it is left way behind compared to this one. Even if this clip isn’t the real video and just part of some promotion event, I respect Kanye doing something completely left field on this one.

It’s also a great tie in with the Olympics at the moment, and also includes all the expected nationalist pride from an American entertainer, but the way it portrays it is fantastic. It’s another breath of fresh air for the hip hop industry, letting people know you don’t need naked girls to have a thoroughly entertaining video. Gnarls Barkley proved it to with their recent video for their new song as well.

Hip Hop music needs these kinds of videos at the moment, and the more established, popular acts like Kanye West prove to the industry that this type of video works, hopefully other artists will start taking their videos seriously as well.

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